Body
Unit Policy
Title
School of Education: Logo Policy
Introduction
Purpose
Branding and visual identities, specifically logos, provide an essential means of consistent, graphic communication for the University of North Carolina at Chapel Hill (“UNC”) and the UNC School of Education (“School of Education” or “School”). A logo can immediately convey a message or provide understanding and important context to audiences.
The purpose of this logo policy is to provide School employees guidance and expectations around the creation of logos and visual identities beyond existing UNC and School logos.
Scope
The following only applies to School faculty and staff members requesting the creation of logos related to their work at School. Logos created prior to the approval of this policy — Aug. 1, 2023 — are not subject to this policy.
No group or initiative within the School shall have a dedicated graphic logo. Labs, centers, programs, etc. with an official affiliation with the School may only incorporate a text treatment of the group’s official name, using School-branded fonts – either Acumin Pro or, in this instance, the preferred Le Monde Livre. This text treatment, or logotype, must be used in conjunction with the official School logo — either vertical or horizontal version — provided by University Communications and UNC Creative.
Policy
In the case of UNC and the School, official logos bearing the Old Well graphic connect audiences with a multitude of understandings, perhaps most importantly (in the case of the School of Education) a longstanding emphasis on high-quality teaching, research, and service to North Carolina and beyond.
Like any form of visual communication, logos should be monitored closely to ensure the greater UNC logo and the School logo do not lose their value.
Instead of creating new logos, UNC and School logos should be used to increase the value of School-related projects and programs.
Policy Non-Compliance
Non-compliance with this policy may result in any or all of the following:
- Limitation or revocation of individual's right to use or manage in UNC School of Education graphic identity;
- Removal of unapproved logo or logotype.
Definitions
Logo: a logo is a valuable communications and marketing asset. It serves as the face of a brand and is one of the first things a viewer associates with an organization. In this document, a logo incorporates a visual or graphic element.
Text treatment/logotype: a text treatment or logotype is similar to a logo, but only incorporates text. Text treatments do NOT incorporate a graphic mark. They incorporate the branded fonts of an organization to create brand consistency.
Definitions
Logo: a logo is a valuable communications and marketing asset. It serves as the face of a brand and is one of the first things a viewer associates with an organization. In this document, a logo incorporates a visual or graphic element.
Text treatment/logotype: a text treatment or logotype is similar to a logo, but only incorporates text. Text treatments do NOT incorporate a graphic mark. They incorporate the branded fonts of an organization to create brand consistency.
Contact Information
Primary Contact
If you have general questions about this document or about responsible and efficient use (creating/using school social media accounts) of social media, contact the School’s Communications and Marketing team at education_comm@unc.edu.