Carolina Union: Digital Advertising Policy


This policy describes the University's digital signage options. This includes fees for the Carolina Union to run ads and for the Carolina Union staff to help design ads. The document also describes the technical specifications that submitted digital files must comply with to be viewable in the Carolina Union's digital signage system.



Carolina Union: Digital Advertising Policy



Our ActiviTV digital signage screens are located throughout Carolina Union, and give you an opportunity to place your message at one of UNC's most prominent locations, visible to the thousands of students and members of the community who pass through our building. There are seven high-definition screens located on the first and second floors of the Union where your message can loop continuously.

Scope of Applicability

Who and or what the Policy applies to: Lists groups who must know and adhere to the Policy.


Policy Statement

We sell advertising space in one-week blocks - visit our requests page to book your ad or announcement!

Need messaging help? We can also help you design and craft the perfect message for our screens. It's a great way to give your organization and/or event major exposure.


Run Fees
Student Organization, Still Ad $25.00/week
Student Organization, Motion Ad $50.00/week
University Department, Still Ad $50.00/week
University Department, Motion Ad $100/week

* Four weeks of run time for the price of three.

* Discounted long-term rotation packages available. Email to inquire.

Design Fees
Student Organizations $25.00 per ad
University Departments $50.00 per ad
Resizing Fee $15.00 per ad

* $25 last minute design fee, applied when the design of an ActiviTV ad is requested within one week of ActiviTV air date.

* $25 multiple proof request fee, applied after requesting 3 or more different proofs.


In order to be viewable on ActiviTV screens, submitted files must comply with the following specs:

  • Size: 1920 pixels wide by 1080 pixels high, 72 dpi, max 80mb.
  • Format: png, gif, jpg, or jpeg only (no Powerpoint, Word, or PDF files).

Exceptions (if applicable)

List of common exceptions to the Policy and how they will be handled.


Definition of keywords and acronyms used in the Policy. Procedures or Standards making use of the same definitions may refer back to a Policy definition section to avoid redundancy or transcription error.

Remove this section if not applicable.

Related Requirements

In this section, provide references to related regulations. This may include related Policies, internal or external Standards, supporting Procedures, governing statutes or applicable regulations.

External Regulations and Consequences (if applicable)

  • External driver(s) for the Policy (e.g. System Office policies; accreditation requirements; federal, state, or local laws and regulations) with link to document(s) if available).

University Policies, Standards, and Procedures (if applicable)

  • University Standards and Procedures are separate but may be linked from the Policy. Nomenclature of matching Procedures should match Policy (e.g.: Policy 1.2 would have Procedure named 1.2.1 or "Policy on Tree Maintenance" would have "Procedure for Tree Maintenance.")

Remove this section if not applicable.

Contact Information

3103 FPG Student Union
Corner of South & Raleigh Road
209 South Road, CB # 5210
Chapel Hill, NC 27599-5210

Carolina Union Guest Services
 (919) 962-2285

Hearing Impaired
 T-711 (NC Relay)



Article ID: 132441
Thu 4/8/21 9:31 PM
Fri 1/14/22 2:34 PM
Responsible Unit
School, Department, or other organizational unit issuing this document.
Carolina Union
Issuing Officer
Name of the document Issuing Officer. This is the individual whose organizational authority covers the policy scope and who is primarily responsible for the policy.
Issuing Officer Title
Title of the person who is primarily responsible for issuing this policy.
Director, Event Services
Next Review
Date on which the next document review is due.
08/01/2019 12:00 AM
Last Review
Date on which the most recent document review was completed.
08/01/2012 12:00 AM
Last Revised
Date on which the most recent changes to this document were approved.
08/01/2012 12:00 AM
Effective Date
If the date on which this document became/becomes enforceable differs from the Origination or Last Revision, this attribute reflects the date on which it is/was enforcable.
08/01/2012 12:00 AM
Date on which the original version of this document was first made official.
08/01/2012 12:00 AM